Tostitos
Developed for Tostitos, NOLAF is a ground-breaking full-screen video website. Highly interactive it features nearly an hour of hilarious content. During NOLAF’s media run it drew over 500,000 unique visitors, created a ton of buzz and racked up some serious industry hardware. Zero traditional media dollars were spent driving traffic to the NOLAF website. Instead, all visitors to the site were reached virally. 20 NOLAF videos were seeded on over 50 user-generated content sites as well as digital influencer blogging sites resulting in over 4-million views to date. Below is some of NOLAF’s (makers of the menthol catheter) more educational content in their fight against fun.